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The Comeback Initiative Network LLC

Enrollment & Marketing
Consulting Proposal

Prepared June 2026 — Confidential

Submitted By

M.J. Evans

Enrollment & Marketing Consultant
The Comeback Initiative Network LLC — Consulting Group
(407) 757-7029 · mj@tcbinetwork.org

"Resilience is my slogan. Turning Setbacks Into Comebacks."

Presented To

Dr. Nicole Phillips Hollis

Chief Executive Director/Principal — Bridge to Independence Private School, Inc. | Orlando, FL 32804

Cover Letter

Dear Dr. Hollis,

Dr. Hollis, I believe in the vision and I am prepared to move forward. I did want to take a moment to be transparent with you about something, and I say this with the utmost respect for everything you have built and everything you have entrusted to me.

After reviewing the agreement, I consulted with Alan, who serves as my legal counsel. He is familiar with our relationship and reviewed everything with my best interests and the interests of the organization in mind. We both felt it was important to acknowledge the scale of what is being asked and to make sure we are entering this with full clarity on both sides.

The enrollment goals are absolutely achievable. What I want us both to understand is that they assume a level of marketing infrastructure, brand awareness, lead generation, and community engagement that still needs to be built. That is not a concern, that is the work. I do want to suggest, respectfully, that we extend the initial runway by 35 to 45 days before we begin measuring against the enrollment targets. I know that rolls into the following month, but I believe a solid 35 to 40 days of foundational setup is what gives us the best chance of actually hitting those numbers rather than chasing them. I want to make sure we are aligning our expectations, our resources, and our timeline so that we are setting ourselves up for real success and not frustration.

What you have built at Bridge to Independence is worth every bit of this effort. Families in this community would choose this school every time, if they knew it existed and felt confident walking through the door. Getting them there is exactly what I am here to do.

This proposal lays out the full picture: the national data, the current gaps, what it will take to hit the numbers, and a clear 90-day plan. This engagement will be executed through The Comeback Initiative Network LLC Consulting Group. I am ready to get to work.

With genuine appreciation and full commitment,

M.J. Evans

Enrollment & Marketing Consultant — The Comeback Initiative Network LLC
tcbinetwork.org · (407) 757-7029 · mj@tcbinetwork.org

2

Section 01

The Enrollment Opportunity in Numbers

Florida is one of the fastest-growing private school markets in the country. Demand for private and alternative education has never been higher — and the families in the West Colonial corridor are actively looking for exactly what Bridge to Independence offers. The opportunity is real. The question is whether families can find you, trust you, and enroll.

70%

Median private K-12 yield rate nationally (NAIS, 2025)

1.7M

Florida K-12 students attending schools of choice — record high (2024)

5–8x

Inquiries needed per enrolled student at independent day schools (EMA)

20%

Typical inquiry-to-enrollment conversion rate for private schools (Pupil Marketing)

Private School Enrollment Funnel — National Conversion Rates (per 100 Awareness Touchpoints)

Awareness Impressions / Community Touchpoints100%

Inquiries Generated (avg 30–40% of impressions)35%

School Tours / Open House Attendance22%

Applications Submitted15%

Enrolled Students (NAIS median yield: 70% of accepted)10–11%

What This Means for Bridge to Independence

To enroll 45 students, the marketing system needs to reach and engage approximately 400–450 qualified families with consistent, multi-touchpoint communication. To reach 90 annual enrollments, the pipeline needs 800–900 active impressions generating 450–720 serious inquiries. This is not a recruiting problem. It is a marketing infrastructure problem — and that is exactly what this engagement is designed to solve. (NAIS 2025 · Enrollment Management Association · Pupil Marketing · TADS/VenturEd Solutions 2025)

Enrollment Goal	Min. Inquiries Needed (5:1)	Higher Estimate (8:1)	Marketing Systems Required	Assessment
25 students — June & July	125 inquiries	200 inquiries	Referral activation, direct outreach, church announcements, warm network calls	Aggressive — Achievable
45 students — by Sept 30	225 inquiries	360 inquiries	Full digital funnel, email nurturing, open houses, parent ambassador program, community outreach	Tight — Needs Runway
90 students — annually	450 inquiries	720 inquiries	Complete integrated marketing system: digital ads, referral program, church network, monthly events, employer pipeline, email automation	Achievable with System
Source: NAIS 2025 Enrollment Trends · Enrollment Management Association · Pupil Marketing · TADS/VenturEd Solutions 2025 Private School Enrollment Report · Amra & Elma LLC School Marketing Statistics 2026

3

Section 02

Orange County, Florida — Local Context

Bridge to Independence is located at 2138 West Colonial Drive, Orlando, FL 32804 — one of the most historically underserved corridors in Central Florida. The data below demonstrates the urgency of coordinated intervention in this region.

360K+

Students in Florida now using private school choice programs (2023–24)

25%

Drop in Orange County kindergarten enrollment projected 2025 — school choice surge

1.7M

Florida K-12 students attending schools of choice — record high (2024)

89

Students currently enrolled at Bridge to Independence (K–9, 12:1 ratio)

Orange County — Alternative & Private School Comparison: Program Depth Index

Bridge to Independence — K-12, Accredited, College Prep, Inner City Focus★ Mission-Aligned

Typical Orange County Alternative Charter School (avg)Moderate

Orange County Public School (OCPS) Alternative ProgramsBasic

Bridge to Independence + TCBIN Partnership (projected)★★ Full Pipeline

Institution	Type	Reentry Focus	Workforce Dev	Community Wrap	Gap Present
Bridge to Independence	K-12 Private, Nonprofit	Educational foundation	Limited	Limited	Post-graduation support
OCPS Alternative Programs	Public, District-managed	None / minimal	Vocational only	None	Full reentry pipeline
Typical Charter (OC)	Charter / Private	None	Minimal	None	Community connection
Faith-Based Schools (avg)	Private / Faith	Limited	None	Moderate	Workforce + reentry
Bridge to Independence + TCBIN	Combined Model	✓ Full Spectrum	✓ Employer Network	✓ Mentorship + Housing	Gap CLOSED
Source: Niche.com School Profiles 2026 · OCPS Alternative Programs · privateschoolreview.com · TCBIN Program Data

What This Means for Bridge to Independence

Bridge to Independence is doing something no other school in this comparison can do — serving inner-city K-12 students with a college-preparatory lens at a 12:1 student-teacher ratio. The gap is not in your academic model. The gap is in the post-graduation and family support pipeline. TCBIN fills that gap completely — and can deliver it beginning immediately.

4

Section 03

Enrollment & Marketing — Current Gaps & Solutions

Bridge to Independence has a strong academic product. What it needs is a stronger marketing and enrollment system to make sure the right families know it exists and feel confident enough to enroll. The following analysis identifies the current gaps and what this consulting engagement addresses directly.

⚠ Current Enrollment & Marketing Gaps

✕Limited social media presence and posting consistency

Est. cost to build: $1,200–$2,500/mo to manage professionally

✕No active digital advertising campaigns (Google / Meta)

Est. cost to build: $1,500–$3,000/mo in ad spend + management fees

✕No formal parent referral or ambassador program

Est. cost to build: Requires setup time, incentive structure, and tracking tools

✕Limited community and church outreach infrastructure

Est. cost to build: Requires dedicated time, materials, and relationship development

✕No automated email nurturing for prospective families

Est. cost to build: $500–$1,500/mo for platform + copywriting + automation setup

✕No structured open house or enrollment event calendar

Est. cost to build: $500–$2,000 per event for setup, materials, and coordination

✕No CRM or lead tracking for the enrollment pipeline

Est. cost to build: $3,000–$8,000 one-time setup plus ongoing management

Note: These cost estimates reflect standard industry rates and are provided for context only — to illustrate what building this infrastructure typically costs at scale. This is not a bill being presented to Dr. Hollis. It is simply the market reality of what these systems require, and why a consolidated consulting engagement like this one represents significant value.

✓ What This Consulting Engagement Delivers

✓Consistent social media brand-building campaign

✓Geo-targeted digital ads reaching West Colonial families

✓Structured Parent Ambassador referral program

✓Church and community partnership outreach system

✓Automated email sequences for inquiry-to-enrollment nurturing

✓Monthly open houses with structured family experience

✓Lead tracking and enrollment pipeline management

Full Scope of Consulting Services

📱

Social Media Strategy

Build and manage a consistent social media presence that tells Bridge to Independence's story authentically and compellingly to local families.

📢

Digital Advertising

Launch geo-targeted Facebook, Instagram, and Google campaigns reaching families in the West Colonial corridor and surrounding Orange County ZIP codes.

👪

Parent Ambassador Program

Turn current enrolled families into active recruiters through a structured referral and ambassador program with recognition and incentives.

⛪

Church & Community Outreach

Formalize partnerships with 10–15 churches and community organizations within 5 miles — bulletins, announcements, info tables, and speaking opportunities.

📧

Email Marketing & Nurturing

Build automated email sequences that guide prospective families from inquiry through open house, application, and enrollment.

🏫

Open House Events

Design and execute monthly open house events that give prospective families a compelling, personal experience of the school.

📊

Enrollment Funnel Tracking

Implement a lead tracking and pipeline management system so every prospective family is followed up with consistently.

🤝

Community Engagement

Leverage TCBIN's 10K+ social media reach and Central Florida community relationships to amplify BTI's brand and drive referrals.

🎤

Public Speaking & Visibility

Represent Bridge to Independence at community events, panels, and organizational meetings — expanding the school's public presence.

5

Section 04

Projected Enrollment Growth & Campaign Outcomes

The following projections are based on national private school enrollment benchmarks, Florida school choice market data, and a realistic assessment of what a structured marketing and enrollment campaign can produce for Bridge to Independence beginning in 2026.

Metric	Current Baseline	Projected (12 Months)	Projected Gain
Total students enrolled	~89 students	150–179 students	+60–90 students
Monthly social media reach	Minimal / inconsistent	5,000–10,000 families/month	Brand presence established
Active inquiries in pipeline	Ad hoc / untracked	300–500+ tracked inquiries/yr	Structured funnel active
Open house / event attendance	Occasional	10–15 families/monthly event	12 events per year
Church & community partnerships	Informal	10–15 active partner orgs	Referral network live
Parent ambassador referrals	None structured	20–40 referrals/year	Program launched Month 1
Enrollment revenue impact (est. tuition)	~89 students	+60–90 new students enrolled	Significant revenue growth
Projections based on: NAIS 2025 · Enrollment Management Association · Pupil Marketing · TADS/VenturEd 2025 · Florida school choice data · Amra & Elma LLC 2026

Enrollment Growth Timeline — Monthly Projection (with 30-Day Ramp-Up)

Month 1 (Ramp-Up) — Infrastructure building, no enrollment clock yetFoundation

Month 2 — First campaigns live, open house, referrals launched~8–12 new

Month 3 (Sept 30 target) — Pipeline mature, 25-student milestone~20–30 new

Months 4–6 — Full system running, referral network active~45–55 new

Months 7–12 — Sustained growth, brand established in community~75–90 new

Annual Enrollment Goal

90 Students

Achievable with a fully built marketing system

Enrollment Doubling Potential

89 → 179

From current enrollment to 12-month target

6

Section 05

Consulting Engagement Structure

Bridge to Independence — Retains Full Authority

★Full academic leadership and curriculum control

★School identity, brand voice, and mission direction

★All enrollment and admissions final decisions

★All educational licensing, accreditation, and compliance

★Faculty, administration, and school operations

TCBIN LLC Consulting — Delivers

✓Social media strategy, content, and campaign management

✓Digital advertising (Facebook, Instagram, Google)

✓Parent ambassador and referral program

✓Church and community partnership outreach

✓Email marketing and lead nurturing automation

✓Monthly open house event design and execution

✓Enrollment funnel tracking and pipeline management

✓Community presence and public-facing brand building

90-Day Activation Plan

The following outlines the core priorities for the first 90 days. This is not a rigid week-by-week script — it is a framework of outcomes. The sequencing and pace of execution will be guided by what is actually moving on the ground. Marketing work is dynamic, and the approach will adapt in real time to what is generating results.

Foundation Phase

Build the Infrastructure

Establish the digital presence, set up lead tracking, launch social media strategy, and activate the first wave of community and church outreach. The groundwork gets laid before the clock on enrollment targets begins.

Activation Phase

Launch Campaigns & Outreach

Digital advertising goes live. Parent ambassador program launches. Open house events begin. Church and community partnerships are formalized. The pipeline starts filling with qualified family inquiries.

Momentum Phase

Nurture, Convert & Report

Email nurturing sequences guide families from inquiry to enrollment. Referrals are tracked and followed up with consistently. A progress summary is shared with Dr. Hollis covering what is working, what is being adjusted, and where momentum is building.

Ongoing

Sustained Growth

The systems built in the first 90 days continue running and compounding. Campaigns are optimized based on real results. The enrollment pipeline becomes self-reinforcing over time.

7

Section 6 — Proposed Adjustments to Original Offer Letter

Letter of Proposed Amendments

Submitted by M.J. Evans · Requesting Dr. Hollis review and adjust her original offer letter accordingly

A Personal Note — Because of Our Relationship

Dr. Hollis, I want to be transparent with you — not just as a consultant, but as someone who genuinely respects what you have built and values the trust and friendship between us. Because of that relationship, because of your support and belief in this work, I am not coming to you with a standard market-rate engagement. What I am asking for below is not labor. It is not my time. It is a modest investment in the systems and tools needed to get Bridge to Independence in front of the families who need it — and to keep you there consistently.

What This Infrastructure Costs in the Market

Industry Standard Rates — For Context Only

The following reflects what schools and organizations typically pay when they contract these services separately. This is not what I am asking from you — it is simply the market reality so you understand the value of what is being put in place.

$3,000–$6,000/mo

Enrollment Consultant (market rate, NAIS 2025)

$2,500–$5,000/mo

Digital Ad Management — Facebook, Google, Instagram

$1,500–$3,500/mo

Email Marketing Automation Setup & Management

$1,200–$2,500/mo

Social Media Strategy & Content Management

$2,000–$4,000

Open House Event Design & Execution (per event)

$3,000–$8,000

CRM & Enrollment Funnel System Setup (one-time)

Market Rate — If Contracted Separately

$8,000–$18,000+

Per month through agencies & independent vendors

What I Am Asking — Systems Only

$500–$1,000

No labor. No consulting fee. Tools & systems only.

System Investment — Two Options

Option	Amount	What It Covers	Duration	Labor Included?
Starter	$500	Core digital systems to launch — social scheduling tool, basic email platform, and outreach templates to get in front of families immediately	Gets us started	No
Recommended	$1,000	Full suite of marketing systems — email automation, social media management platform, geo-targeted ad setup, lead tracking tool, and enrollment pipeline infrastructure — built to sustain results for 6 months without rebuilding	6 Months of Systems	No

Important Clarification

Neither of these amounts includes any labor or consulting fees. This is purely an investment in the tools and systems that need to be in place to reach and engage the 400 to 900 qualified families required to hit the enrollment goals we have both discussed. My work — the strategy, the outreach, the execution, the relationships — that comes with the partnership. This is simply what it costs to put the right infrastructure behind it.

My Request to Dr. Hollis

Dr. Hollis, I am submitting this document not to present you with something to sign, but to ask you — respectfully, and because of the relationship and trust we share — to please review your original offer letter and consider making adjustments that reflect the terms, the investment structure, and the scope outlined here. I have put this together transparently so that we are both walking into this with the same understanding. I want this to work. I want this to be something we both feel good about. And I am ready to move forward as soon as we are aligned.

This letter is submitted by M.J. Evans as a proposed amendment and request for adjustment — not as a counter-signature document. The next step is yours, Dr. Hollis.

Submitted By — The Comeback Initiative Network LLC

I, M.J. Evans, submit this letter of proposed amendments in good faith, with full transparency, and with genuine respect for Dr. Nicole Phillips Hollis and everything she has built at Bridge to Independence. I am asking that she review her original offer letter and make adjustments consistent with the terms and investment structure outlined in this document.

Printed Name

M.J. Evans

Title

Enrollment & Marketing Consultant

Signature

Date Submitted

For Dr. Hollis — Next Steps

Upon review of this proposal, Dr. Hollis is kindly asked to revise her original offer letter to reflect the adjusted terms, the system investment structure ($500 starter or $1,000 recommended), and the flexible 90-day activation framework outlined herein. Once adjustments have been made, both parties may formalize the updated agreement at that time. This document requires no signature from Dr. Hollis at this stage.

The Comeback Initiative Network LLC

tcbinetwork.org · (407) 757-7029 · mj@tcbinetwork.org

Prepared June 2026 · Page 8 of 8

CONFIDENTIAL — Authorized Use Only